Wednesday, May 13, 2009

Raising the Stakes ...

Not all competition among local television news departments is on-air. A growing portion of it is online, as well.

Over the last few weeks,
KWES-TV/NewsWest 9 (the NBC affiliate for our West Texas/southeast New Mexico market) has raised the stakes in the online competition by adding live, streaming video of their four and five o'clock broadcasts.

Streaming video - originating locally - has come a long way since the first serious attempts in this market. For the news producer, the technology has improved dramatically over the years. Meanwhile, for the news consumer, access has increased - again, dramatically. It will be interesting to see how this latest venture works for both the on-air and online products - and viewership - of this station.

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