FOLLOW-UP: According to a comment attached to this post, the return IS official.
Officially, KMID-TV has not referred to itself as "Big 2" for a loooong time. But unofficially, among the general public, you still hear people refer to what was once Midland-Odessa's premier television franchise, and most recognized brand. And the phrase is still used by those of us who belong to the largest media group in the Permian Basin, the Big 2 Alumni Association.
But now, maybe the official stance is changing, going back to what is still in use among their viewers. Below is a screen shot from their website.
Officially, KMID-TV has not referred to itself as "Big 2" for a loooong time. But unofficially, among the general public, you still hear people refer to what was once Midland-Odessa's premier television franchise, and most recognized brand. And the phrase is still used by those of us who belong to the largest media group in the Permian Basin, the Big 2 Alumni Association.
But now, maybe the official stance is changing, going back to what is still in use among their viewers. Below is a screen shot from their website.
2 comments:
I worked for KMID and last month they officially decided to go back to the branding of BIG 2. So yes, officially, they are BIG 2 again.
Anonymous, thanks for the confirmation, my fellow alumnus.
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