Saturday, December 13, 2008

News Copy 101 ...

This past week, Eric at Fire Ant Gazette took a local paper to task for misidentifying an oil company in the news ... now, it's television's turn ... for NON-idendification.

Submitted for your consideration is
this report from KOSA-TV, that "an oil and gas production and exploitation company has new management and a new headquarters in the tall city." We read references to "the company" on a couple of other occasions in the brief report, but we never learn the actual name of the company.

That was the most glaring error, but there are plenty of others ... which I shall leave to you, dear readers, as a test of your proofing prowess. Granted, there WERE bigger news items on the board that day ... but, having worked with some of the reporters and producers at KOSA, and knowing what they can do, I'm surprised by this item.

By the way,
here is the full press release from Doral Energy Corporation, courtesy of marketwire.com

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