Saturday, September 15, 2007

'We Blow Drama' .....

Friday night had us watching Men In Black on TNT ..... and getting - for us, at least - our first taste of a "new and innovative way for [advertiser] to engage with consumers ..... by partnering them with TNT to create this mini-movie, viewers will be rewarded with a unique entertainment experience that also delivers a relevant [advertiser] message" ..... apparently, this 'TNT Mini Drama' concept was first premiered a year ago ..... which just goes to show how much we tune-in to some networks.

The one we watched, "Change of Plans," was about "an overworked businesswoman looking to get her day-to-day responsibilities completed without her boss’s demands getting in the way of her job ..... she suddenly decides to make a change of plans, and utilizes her [advertiser] credit card."
Here's the complete write-up on this one. And, you can watch it here, courtesy of ChaseFreedom on YouTube.

Its producers described it as an "engaging tale" and a "compelling content piece" ..... I was neither engaged nor compelled ..... just anxious for the silly three-minute piece of mediocrity to finish, so we could back to some real entertainment. I guess it's just one more reason to keep watching the
Encore, Universal and HDNET channels, and to rent movies ..... anything that gives a good film a little more of the respect it deserves.

2 comments:

Anonymous said...

Guess we know why it hasn't caught on. And if viewers sit through it once they will probably thumb the remote the next time it comes on and maybe not come back to the movie.

In my opinion the best way to watch a movie on tv is to tape it then fast forward through the commercials. It works for me, anyway.

Jeff said...

George, you're absolutely right ..... sitting through 'regular' commercial breaks is bad enought ..... but the addition of this and other 'special features' (ala: Dinner and a Movie, DVD on TV, Date Movie, etc.) makes it absolutely unbearable ..... another advantage to DVD's - watch the special features if-and-when you want.