Another Way the Web's Just Another Medium .....

"Most savvy consumers would never do business with an unfamiliar company without first running a quick Internet background check. Ten seconds on Google can ward off months of irritation," says Bob in this post at Red Tape Chronicles. "But that strategy might not always work. Companies are now hiring search engine optimization firms to fight back against their Google-given reputations. Recently, Consumers Union, publisher of Consumer Reports, was the target of one such 'make the negative story disappear' campaign."