Juggernaut Magnum Gets a Clue .....

It was three weeks after it had begun appearing nationwide that I finally got my first glimpse of the new Hammer and Coop campaign, in the form of a trailer that ran before a local showing of "300" .....

And I stilled remained well out of the loop ..... I thought it was a trailer for an upcoming film ..... sort of an irreverant take-off of Knight-Rider-Meets-Starsky-and-Hutch-and-Stroker-and-Hoop ..... and, at first, I thought it starred Jason Lee .....

Now, thanks to a visit to the official Hammer and Coop website, I have a clue ..... and a neat new moniker from the site's Action Name Generator .....

More on the campaign and its webisodes from ADVERBLOG and iMediaConnection .....