Friday, October 24, 2008

What's on YOUR Website? Pt. 3.5 .....

Earlier today, I posted this observation about the advantages of reporting news on the internet, as demonstrated by local, breaking news being reported on newspaper and television station websites.

"If you go back throughout the day, you will see those initial reports are already being updated, fleshed-out, with images and/or video being added," I wrote at the time. "Good job, all the way around, today."

And the story IS developing ... earlier this afternoon, the
Midland Reporter-Telegram's website offered an expanded report on "a fire that officials suspect could be arson," while KWES-TV's website - which led the pack on reporting the initial story of the fire this morning - reported that "Police are looking for three people suspected of setting a fire at Midland High School this morning." These were followed later in the afternoon by this report on KOSA-TV's website.

And remember, this is all being posted three (or more) hours before the regular television news broadcasts air, and even longer before tomorrow's edition of the newspaper hits the racks ... I think that says something about the changing attitude traditional news media have towards their online component ... perhaps it is now being seen more as a complement, rather than a competitor (as was the case, say, ten years ago).

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