Friday, October 24, 2008

What's on YOUR Website? Pt. 3 .....

One of the advantages reporting news on the internet has, as opposed to reporting that news on other media, is the speed with which breaking stories can be reported and updated.

That was demonstrated today, with breaking news of a fire at Midland High School. As reporters, photographers, etc. were gathering material for their reports, later, website editors were posting their material now, getting the word out and - hopefully - encouraging news consumers to tune-in later for "more on this story" ... it's an informational task and a promotional task.

KWES-TV's website was the first to report on the fire, followed by the websites at the Midland Reporter-Telegram and KMID-TV, then by KOSA-TV's website.

True, these initial reports are very brief ... but they do serve a purpose. They are informative - those heading in or out of downtown might want to avoid the area around the school. They are also reassuring - the fire is out, all of the reports state ... teachers and students will be allowed to return, and classes will not be cancelled, one of the reports states.

... and if you go back throughout the day, you will see those initial reports are already being updated, fleshed-out, with images and/or video being added.

Good job, all the way around, today.

5 comments:

Anonymous said...

Now all we need is internet in our cars.

I was in the car in that area part of the time this was going on. A cop even waved at me to slow down.

So I was flipping between radio stations trying to find out what was going on. Nada. Zip. Nothing about it. It was an hour and a half later before I heard anything on the radio about it.

Jeff said...

George, radio has a good newsman - actually, one of the best and most dedicated in West Texas, in any medium - in Jesse Grimes ... but he can only be in one place at a time, ans there was more than one story going on at that time.

Anonymous said...

Only one? That would seem to be a job opportunity for a freelancer.

Jeff said...

George, once upon a time, maybe ... but radio news isn't what it used to. Some local stations turn to national radio networks for their news, while others turn to local television stations. Some offer local/network punditz, commenting on carefully-selected headlines, while others offer no news at all.

Anonymous said...

The days of seeing something happen and hoping to find out about it on the car radio must be gone. That's too bad.