It's another day ... and another departure for a friend of mine in West Texas television news. It's time to say good night and good luck, goodbye and God bless to Anisha Williams.Anisha produced her final segment of NewsWest 9 Sunrise earlier this year, and since then has been working as a media specialist at Midland College. But now Anisha is making an even bigger move, beginning the month of September in a new job and a new town, producing for KSLA-TV, the CBS network affiliate in Shreveport, Louisiana.
It will be a homecoming of sorts ... Anisha came to West Texas from Louisiana, a graduate of the venerable Grambling State University. Like so many who come to this market, Anisha's a youngster ... well ... compared to someone as old as ME, she is. But she's also a hard worker and a quick learner ... and tackled some of the worst hours in local television news as morning show producer. This involved a lot more than just borrowing tapes from the previous night's ten o-clock broadcast, and re-writing the scripts to bring them up-to-date ... as Channel 9 expanded its coverage of overnight news developments, that meant more completely-new material to be produced for broadcast in the morning.
Anisha will need every one of those qualities in the months ahead, as she helps launch a new program - a 9:00 a.m. television news broadcast, with an online component, geared towards those who are turning their television on, or booting their computer up at this time in the morning. I have a good appreciation for the challenge she faces, having myself been a part of creating West Texas' first successful local morning news program, identifying an audience that did not yet exist, and crafting a product for them ... it wasn't always easy, but it sure was a blast.
So many, many times, when someone finds out I have worked in television, they will comment, 'there always seems to be a lot of turnover ... and they're absolutely right. West Texas/Southeast New Mexico is a small television market, and what we call a 'teaching market.' Young people come here from all over the country, fresh from journalism school or an internship (or an even smaller market). They gain some experience, hone their skills, develop their resumé and their contacts, and then move on to bigger and - it is hoped - better markets. It's the same for those off-camera, such as Anisha, whose work is appreciated every day ... but is seldom seen ... or given adequate credit.
Sure, you're glad for them when they get 'the call' ..... but there is some sadness too. You're sorry to see them go ..... but you wish them nothing but the best.
A good woman and a good friend ..... good night and good luck, Anisha.





