Kicking-off the 'giving season'

"We have a day for giving thanks. We have two for getting deals. This year help create #GivingTuesday, the giving season’s opening day," writes givingtuesday.org. "On Tuesday November 27, 2012 charities, families, businesses and individuals are coming together to transform the way people think about, talk about and participate in the giving season."

"It’s a simple idea. Find a way for your family, your community, your company or your organization to join in acts of giving. Tell everyone you can about what you are doing and why it matters. Join a national celebration of our great tradition of generosity, and together we’ll create ways to give more, give better and give smarter."