tag:blogger.com,1999:blog-11015021.post2202426122955794786..comments2023-10-24T04:27:03.755-05:00Comments on ArchaeoTexture: I (no longer) Have the POWERRRRR! .....Jeffhttp://www.blogger.com/profile/08952101708880633319noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-11015021.post-38898587876539444062009-08-07T10:58:06.714-05:002009-08-07T10:58:06.714-05:00Dang, George ... I don't think I watched a sin...Dang, George ... I don't think I watched a single 'winner.'Jeffhttps://www.blogger.com/profile/08952101708880633319noreply@blogger.comtag:blogger.com,1999:blog-11015021.post-33642311492324260602009-08-06T17:47:49.770-05:002009-08-06T17:47:49.770-05:00Looking at a recent top ten list -- see link below...Looking at a recent top ten list -- see link below -- raises the question: Did people admit they actually watched that?<br /><br />http://en-us.nielsen.com/rankings/insights/rankings/televisionGeohttp://sleepless.blogs.comnoreply@blogger.comtag:blogger.com,1999:blog-11015021.post-43745268016340464492009-08-04T22:07:38.031-05:002009-08-04T22:07:38.031-05:00George, we used the old-fashioned paper diaries. T...George, we used the old-fashioned paper diaries. There are recording devices out there, in the major markets, which provide the 'overnight' numnbers. But for the quarterly 'books,' it's still the diaries.<br /><br />As of a couple years ago, when I was still in the business, Nielsen still had a lot of clout, and exercised a genuine impact on the rates we could charge for ads. Nowadays? Maybe someone reading this - someone in the business now - could post a comment.Jeffhttps://www.blogger.com/profile/08952101708880633319noreply@blogger.comtag:blogger.com,1999:blog-11015021.post-25852066345863042052009-08-04T15:57:57.384-05:002009-08-04T15:57:57.384-05:00I'm sure you were honest, but it would seem to...I'm sure you were honest, but it would seem to be easy to game the Nielsen system. I believe in the old days the subjects kept a diary, so it would have been easy to cheat. What do they do now? Do they hook a recorder between the input cable and the TV? If so, the testee could still cheat by moving the device to a seldom used TV and tuning in to C-Span.<br /><br />Now the cable or satellite companies will know what subscribers watch and could use that info to sell ad time. So I wonder how much power Nielsen still has.Geohttp://sleepless.blogs.comnoreply@blogger.com